Lifestyle content relies heavily on talent (human and/or animal models) and setting, in addition to the creator’s skill level, in order to tell a compelling story. So that you can effectively convey what you want your story to tell, be sure to think about:
- The look of the models.
- Is your model a leather-wearing, tattoo-having biker, or an athleisure-sporting yogi?
- Details—from hair, makeup, piercings, tattoos to wardrobe—all communicate a message about your brand. What’s your brand’s style?
- The feel of the setting.
- Are you portraying young adults in a shared living space, or an established couple starting a family in their first home? How is that story told through the space?
- What time of day and/or type of lighting do you want to be seeing? Golden hour light peeking through a window? Or cozy candle-lit evening at home?
Hopefully these tips get your wheels turning on creating your creative brief for your lifestyle project! If your project includes products, check out this article for recommendations for product projects.